In today’s airline marketplace, it is no easy task to make the distinction between a budget airline (often called “low-cost carriers” or “no frills” airlines) and old guard air carriers like Delta or American. This is especially true in the U.S. domestic market, where many airlines are cutting service and amenities in response to fierce competition. The recent trend of low-cost carriers upping levels of service blurs many of the traditional definitional lines. An example of this phenomenon is jetBlue’s business class cabin, dubbed “Mint”. JetBlue’s Mint vaunts lie-flat seats and a level of service that is rare in the domestic market. Couple the Mint branding and free live TV as the standard and, at least from the passenger’s perspective, jetBlue muddies the waters for what is considered a low-cost carrier.